
About Us
Celina Global L.L.C. specializes in the global trade of essential commodities such as sugar, coffee, meat chicken and much more, ensuring quality and reliability in every transaction.
Meet Our Leadership Team
Get to know the visionary leaders behind Celina Global LLC, driving our success in the global commodities market.

Arben Mucollari
CEO – Owner
Responsible for the general management and continued growth and development of Sterling Trading Group LLC as a vibrant company. An American Businessman holding a degree in Economics, with over 15 years’ experience in Sugar and Food Commodity trading – specialising in Sugar, Coffee, Chicken, Meat, Fruits, Beans & more…. Since founding Sterling, Arben has worked diligently to grow and build the company from our Miami Headquarters to establishing a worldwide network of regional offices in Dubai, London, China, Montenegro, Brazil and Colombia. In addition to Sterling Trading Group LLC, Arben is also active in his additional businesses in several fields: Restaurants, Real Estate & Construction.

Bekim Bajrami
Co Owner – Founder
As the Founder and Co-Owner of Celina Global LLC, Bekim Bajrami leads the company’s growth and strategic vision, steering it toward a bright and successful future. After moving to Germany, Bekim founded his construction company, BBBauprojekte, leveraging his entrepreneurial spirit and expertise in project management. Prior to his move, he spent several years managing his father’s farm and overseeing various properties, which provided him with valuable experience in business operations. Bekim’s leadership and industry knowledge continue to drive Celina Global LLC toward expanding its reach and impact on a global scale.

Hans-Joachim Daigler
Head of Sales and Logistics
Hans-Joachim Daimler is an accomplished professional in sales, procurement, and logistics, with extensive experience in this sector. As Head of Sales and Logistics at Celina Global, he is responsible for overseeing global procurement, supply chain management, and sales operations to drive business growth and operational efficiency.
With a career spanning over 30 years, Hans-Joachim has held key leadership roles in international trade and logistics, managing complex supply chain networks and negotiating strategic partnerships with global suppliers. His expertise in optimizing procurement strategies and streamlining logistics processes has resulted in significant cost savings and improved operational performance.
